#CreativeFlame
A speculative campaign with SheSays, a global organisation advocating for gender equality in the creative industry. The campaign challenges the subtle, everyday behaviours that reinforce unequal expectations in the creative industry, aiming to create space for shared responsibility, visibility and conversation.
Awarded a Bronze by the Creative Conscience
2024
Categories
Illustration
Motion Design
In collaboration with
Amoré Van Der Linde
Hal Rumney Hunt
Rosie Loraine
Explore design process ▶
Crafted with vector graphics in a paper cut aesthetic, our female protagonist Sarah Smith, embodies strength, confidence and independence. It was important to us that her resilience in navigating a male-dominated creative industry was communicated to viewers, portraying her as a trailblazer deserving of career growth.
