#CreativeFlame
Motion Design, Illustration, Storytelling
In collaboration with Amoré Van Der Linde, Hal Rumney Hunt, Rosie Loraine
A speculative campaign with SheSays, a global organisation that advocates for gender equality, specifically aimed at those working in the creative industry.
Design Process
2.Storyboard & Animatic
1.What’s our story?
3.Styleframes & Characters
4.Finalising the details
What’s our story?
The project is a competition piece for Creative Conscience, an organisation that promotes positive change through creative thinking globally. Upon discovering that higher burnout rates are faced by women in industry, our team wanted to provide a solution to Sustainable Development Goal 5: Gender Equality.
Storyboarding
Refining our storyboard through multiple iterations, we ensured a visually compelling narrative with a clear call to action, emphasising the significance of storyboards as essential project sign-off documents. This also addressed the challenge of scrapping scenes, ensuring a narrative that resonates with our audience.
Animatic
We used animatics to time voiceovers and synchronise scenes, recognising their impact on tone. Adjusting from initial gibberish, we opted for a more fitting voiceover for our animation's topic delivery.
First animatic
Final animatic
Styleframes
I proposed a paper cut-out style, finding it visually captivating and symbolic of chaos in the storyline, resembling post-it notes. The team collectively chose to proceed with my art style due to its feasibility. Adopting this approach, we each contributed additional style frames within the same paper aesthetic, blending elements seamlessly for a cohesive visual narrative.
By Rosie Loraine
By Amoré Van Der Linde
By Hal Rumney Hunt
By me
Character Design
We embraced the character introduced in the initial style frame, leading to the development of Sarah Smith, our main character. Crafted in a paper cut aesthetic, Sarah embodies strength, confidence, and independence, resonating with those who have faced challenges in male-dominated industries.
Sketching Sarah’s suit
Creating & preparing vector illustrations of the characters
Our male colleague symbolises the obstacles Sarah faces, particularly microaggressions at work, representing systemic challenges and biases in today’s professional environment.
Finalising the details
I used After Effects, while collaboratively integrating sound and voiceovers in Premiere Pro. I was responsible for animating the ‘creative flame’, matchstick scene & kinetic typography at the end. I used looping techniques, eases, speed graphs and rigging for precise movements.
We see #CreativeFlame as a unifying force for those committed to fostering inclusivity, planning to make it a reality by partnering with SheSays, an advocate for gender equality. As one of three sponsored teams from our year group, we eagerly await the outcome of our Creative Conscience competition entry.