Mixed-Breed Matters
Illustration, Graphic Design, Brand Campaign
In collaboration with Hong Kong Dog Rescue
Self-initiated design project that combines my passion for animal welfare, collaboration, and cultural relevance, celebrating mixed-breed dogs at Hong Kong Dog Rescue.
Having previously adopted from them and collaborated on design projects, I reached out to Hong Kong Dog Rescue after hearing of their recent financial struggles. This initiated a project to create playful illustrations promoting mixed-breed dog adoption. We crafted designs infused with Hong Kong's cultural charm, resonating with dog lovers citywide.
Promoting local tong gau [唐狗] mixed-breed dogs as an underappreciated but "cool" breed, highlighting their unique qualities and the importance of finding them loving homes.
Photographs courtesy of Hong Kong Dog Rescue